Research Rationale

The target group I have access to are teenagers and young adults. My magazine is mainly based around the genre hip-hop, R&B or rap and mainly teenagers listen to those types of music. The resources I will need are a camera so that I can film the interview I will take of the people I’m asking questions to. I will be filming my focus group which will consist of around 2 people, I will ask them a good sum questions that I have thought of so I can gain an understanding into whether teenagers read magazines, I’m asking 5 people so that I have a variety of different answers. I will conduct a questionnaire so that I can gain information on what people’s favourite genre of music is and other topics they are interested in. I feel a questionnaire is more honest and I can get direct feedback from my target audience.

Once I have collected all my research, I will have a clear idea of what to incorporate in my music magazine. My target audience ranges from 16-18 years old, being a teenager myself it will help me understand why certain genres would be people’s favourites and why they may read certain magazines. For conducting my research, I will create some questions that will not allow someone to give me a ‘yes or ‘no’ answer unless those are the only options that I need to have. The questions I have in mind are some open questions and some closed questions such as: What is your favourite genre(s) of music, how often do you read music magazines?, what would most attract you to a music magazine cover, what content do you look for mainly in music magazines?, do you read music magazines?, What is the highest amount of money you would spend on a music magazine of the genre you like? and what colours do you like on a magazine front cover?